Being one of the largest dairy players in the CIS, we believe that we can benefit from significant market growth potential and fragmented competition, by identifying attractive consolidation opportunities and continuing our organic growth. In the medium term we envisage Milkiland as a clear market leader in cheese and one of the leading whole milk producers in the CIS.
Based on our established image of high quality producer, we intend to position ourselves as “supplier of choice” for families, delivering our dairy products from “meadow grass” to people’s homes. We know how to make products appealing to consumers with their healthy, genuine qualities and superior taste. Also, we plan to be market leaders in introducing of new products and thus clearly differentiate Milkiland from competition.
We realize that price and quality of raw milk determine the appeal of end products for consumers. To support our growth and ensure quality product offering, we plan to establish own milk production, in order to eventually satisfy 20-25% of our internal needs.